“The enormous mountains of waste that we create reminded me of real mountains. The North Face is always striving to explore mountains and push the impossible. With that in mind I decided to create a mining outfit, representing the possibility we have to mine these textile waste mountains.”
Wytze de Jong
“Most of the time I build my concept out of social issues. I came across these enormous textile waste mountains that we’ve created and it reminded me of how The North Face pushes you to go further than you think. I was trying to create an item in which you can’t see that item is actually made out of waste. People should find treasure in waste so we can all together fight and conquer textile mountains.”
Everything in his products, from the fabrics to the zips and even the binding came from other products. No new materials were used at all. He also designed digitally first, to minimise off-cut fabric, which would only add to those textile mountains.
“I used organic lines to represent the natural mountains and a disrupting, vibrant blue panel to represent the textile mountains.”
He believes that waste is about value. If we change how we value things we will use them differently and eventually learn to treasure them, rather than waste them.