Finding Treasure
in Waste

By Wytze de Jong

Designer Wytze was inspired by mountains, though not the usual kind.

“The enormous mountains of waste that we create reminded me of real mountains. The North Face is always striving to explore mountains and push the impossible. With that in mind I decided to create a mining outfit, representing the possibility we have to mine these textile
waste mountains.”

Wytze de Jong


“Most of the time I build my concept out of social issues. I came across these enormous textile waste mountains that we’ve created and it reminded me of how The North Face pushes you to go further than you think. I was trying to create an item in which you can’t see that item is actually made out of waste.
People should find treasure in waste so we can all together fight and conquer textile mountains.”