“Everything in nature is a process, it’s circular. Nothing is an end product. I wanted my designs to be like this.
I let the process lead the way.”
When I started with The North Face I started looking for the future of exploring, and I wanted to get back to that connection with nature again while keeping the function of The North Face garments in mind and trying to recreate those natural processes. I see it as a continuation of its life cycle. I believe that this is the future of exploring and with that the future of design, and the future of nature.
He wanted to maintain the products’ functionality, ensuring they will be well used. But also create products which are less
likely to break.
“I see my designs as a continuation of the product’s lifestyle. If people always think like this it will be obvious that a product shouldn’t be discarded just because a zip is broken or it has some stains. A product can be used or re-used in so many ways.”
He believes that the future of exploration and design should be to learn from nature and to align with its processes and cycles. In nature there is no waste, and that is how we should live, too.