“For me, damage to a jacket doesn’t mean it’s broken and should be thrown away. It’s an opportunity to create something new.”
Joseph William Raidt
“I wanted to really reuse the garments and not hide that they would have been thrown away. There’s a story behind it and often the fashion world is really superficial. I wanted to bring some rawness to The North Face. And I think it’s also okay if a garment is broken.
It will bring more acceptance towards garments not being perfect because I think imperfection is quite nice sometimes.”
He used damaged materials and scrap fabrics to create a woven patchwork to repair and give new life to a torn jacket. He wanted to demonstrate that fixing so-called imperfections isn’t just easier than most people think; it’s also a way of giving new meaning to an old product, combining a used history with a new narrative.
“It was a balance between finding a repair technique that can be done by anyone and maintaining the aesthetic of The North Face. I didn’t want to hide these repairs. I want to spread awareness that imperfection doesn’t mean something should be thrown away.”