“Exploration means feeling free, living, travelling, escaping everyday life. The goal is to figure out how to follow this path. The future of exploration lies in transforming and generating a second life, while always keeping its soul intact.”
& Rebecca Panella
The future of exploration lies in studying and observing how one life can create a new one. For Anima Pura, this means giving The North Face jackets a second life, while maintaining their soul – a pure soul, like a child’s, playful and creative. In a timeless dimension, a path of eternal return to your childish self, the jacket becomes a place of shelter and protection.
The future of exploration. L'es in studying and observing how one life ends up bringing out a new one. We transform and we create to give the north face garments a second life, maintaining their soul complete at the same time. A pure soul like one of a child. The project is inspired by this kind of childish, colourful and creative soul in a timeless dimension, a path of eternal return of one’s childish being, where the garment becomes a place of shelter and protection.
“The future of exploration is about seeing the world from the perspective of a child, for whom every day is a discovery and a new challenge.”