The opening night of the very first The North Face® store was one to remember. On 26th October 1966, a humble outdoor goods store on San Francisco’s North Beach was packed with an eclectic crowd of punk climbers, fashionistas, activists, fancy socialites and local beatniks. A few friendly bikers manned the doors while the crowd swayed to an impromptu set from legendary band, the Grateful Dead. The true spirit of The North Face® was born that night.
More than 50 years later, in homage to that night, we are proud to push the boundaries of exploration even further.
Our Pinnacle Project invites rebellious spirits to unite in exploration through outdoors, fashion, design and music. It started with our mountain popup at 2100m in the heart of the Dolomites, moved onto an exclusive event of style and culture in Berlin, and culminates in a one-off night of music, celebration, and special collections in Manchester.