We at The North Face love the outdoors. It’s in our DNA and defines us as a company.

Our desire to share this passion has been the catalyst behind our role in founding Its Great Out There - a non-profit organisation powered by Europe’s leading outdoor brands and likeminded stakeholders that aims to inspire and enable people to get outside.

Getting people outside is more important than ever before. We have a key role to play to try and reverse the trend of our society becoming less and less healthy, and we believe that getting people active and into nature is one of the best ways of doing that.

We also want to give back to the millions of outdoor enthusiasts. For them, and for everyone else in Europe, we want to facilitate and promote outdoor activity and infrastructure in general.

This is where Its Great Out There comes in. It‘s a non-profit organisation that is focused on inspiring and enabling people to get outside. It does that through funding projects and events aimed at getting people active outdoors in all countries in Europe and the communication about these activities through multiple channels to inspire even more people to follow.

The North Face is proud to be supporting this important initiative and will be working closely with Its Great Out There to further our shared goal of inspiring people everywhere to get outside. To find out more, please visit www.itsgreatoutthere.com