It’s time
to Reset.

Reset normal.
Reset thinking.
Reset perspectives.
Reset actions.

Reset exploration.

Something has to change
Let’s be the change we seek.

We are challenging ourselves, our athletes
and everyone to do the same.

What’s your Reset?

Reset normal.
Reset thinking.
Reset perspectives.
Reset actions.

Reset exploration.

Something has to change
Let’s be the change we seek.

We are challenging ourselves, our athletes
and everyone to do the same.

What’s your Reset?

We’ve challenged our team athletes and friends to reset too.
Whether it’s living more intentionally,
slowing down or building others up—it’s time to change

“I pledge to explore something new around my home everyday.”

ALEX HONNOLD, The North Face athlete

“I pledge to be a vocal ally when I see any kind of discrimination.”

DAVID DJITE, snowboarder

“I pledge to show other marginalised people that they are not alone and that we can build a better society.”

JASMINA, Writer

“I pledge to explore where I am and value every moment of it.”

DAVID GÖTTLER, The North Face athlete

“I pledge to inspire the youth so that one day they can do the same.”

JAY1, Rapper & Songwriter

“I pledge to discover the places around me.”

JACOPO LARCHER, The North Face athlete

“I pledge to find new meaning in the way I climb and who I climb with.”

MATHILDE BECERRA, The North Face athlete

Reset your expectations

What you wear matters. From sustainably-conscious materials to premium down,
rediscover what it means to explore in gear that protects and performs.

Reset performance.

Shield yourself — and the planet — with sustainably-conscious outerwear you can call on when the weather turns.

Reset warmth.

Maximum warmth, lower impact. Because performance and sustainability should go hand-in-hand.