NEVER
STOP
Reaching Higher

Because not even the summit is the limit.

When you see walls, climb them. When you start a journey do it not just for yourself, but for others
to continue. Ashima Shiraishi is a climber. She climbs so others can reach higher.

"I hope that we can
take down the barriers
to entry and spread
climbing to more people"

Ashima Shiraishi

Climber.

Ashima has changed the game.
No longer can we say, ‘one of the
best
female climbers’; now we can say,
‘one of the best climbers’.
And
with her ground-breaking ascents,
she’s pushing the boundaries of what
we thought possible in climbing,
regardless of gender.

Mountain
Athletics
Collection

Mountain
Athletics
Collection

Discover what you’re capable of in the new Mountain Athletics collection. Featuring sweat-wicking FlashDry™ technology, versatile fabrics and comfortable fits it won’t hold you back.

To progress in climbing, we use the ‘beta’, the knowledge, of others. We learn and grow from each other. Ashima is passionate about sharing her knowledge, supporting and enabling others, to make climbing a more inclusive sport. Because the more diverse the voices, the higher we can climb.

To progress in climbing, we use the ‘beta’, the knowledge, of others. We learn and grow from each other. Ashima is passionate about sharing her knowledge, supporting and enabling others, to make climbing a more inclusive sport. Because the more diverse the voices, the higher we can climb.

To all the women who dare to go first.

That move mountains,
so we can move forward together.

Who climb,
so others can reach higher.

Who ask why
and feel proud to be different.

Who stand tall,
so others can stand taller.

Who speak up,
to give others a voice.

Who start a journey,
for others to continue.


NEVER STOP

or

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