ICONS ARE BORN
NOT MADE

Born to serve the needs of expeditions in the harshest regions of the world, these products have now taken on lives of their own. Harnessing cutting-edge technology, innovative design and athlete insights they were revolutionary. Today, they are iconic, worn and used everywhere from city streets to mountain tops.

DENALI
THE FOREVER FLEECE

Born from need, worn for desire – nothing symbolises free-spirited adventure quite like the Denali.

The original Denali was introduced in ‘88 as a zip-in fleece to the Mountain Jacket.
As such, it was a key component of the Expedition System, a system of layers that debuted on the backs of US climbers, Todd Skinner and Paul Piana, during their historic 30-day Salathé Wall climb in Yosemite. It completely revolutionised technical fleeces and went on to be used on expeditions in Antarctica, the Himalaya, Kazakhstan and Patagonia.

THE FOREVER
FLEECE

By the ‘90s, the Denali already showed signs of becoming the forever fleece. It wasn’t just for hardcore, dirt-bag climbers and adventurers. The Denali was worn on university campuses, city streets and weekend hiking trips.

“People’s attraction to the Denali is more than just its trendiness or technical details.
It’s about identifying with what it symbolises: adventure and exploration.”

CONRAD ANKER

Mountaineer

1990

Conrad Anker | South West ridge of Ama Dablam - NEPAL

Conrad Anker | South West ridge of Ama Dablam - NEPAL

SUBSCRIBE TO OUR NEWSLETTER